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It all starts with the analysis and design.  And no, I don’t mean the pretty pictures and a spinning logo.  To take advantage of visitors coming to your site through search engines (a.k.a free marketing) you need to do your homework.  For proper Search Engine Optimization, the majority of design happens in a word processor rather than a graphic design tool.

While on the Insurance Trade Fair Speaker Circuit, I had the opportunity to meet with  many Agents that have a deep disdain for leads vendors. I can’t say I blame them because I have seen behind the curtain and I understand the reason they do business they way they do.  However, they are a necessary evil.  In order for Agents to protect themselves, they need understand the leads vendor business model, and know how to ask the right questions.  This article will reveal what's going on behind the magic curtain of the leads vendor business model and an Agent will walk away with the right information to make the right choices when dealing with leads vendors.

Times are tough. We all should have taken actions yesterday to put our businesses in a better position today. Well since we are already past that point, then what can we actually start doing now? There are very few short term fixes out there. However, in this article I attempt to list 5 tips that are “low hanging fruit”. What that means is that these are tips that you can take actions upon today, cost you nothing to less than $20, and more importantly you should see some results within a short period of time.