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While on the Insurance Trade Fair Speaker Circuit, I had the opportunity to meet with  many Agents that have a deep disdain for leads vendors. I can’t say I blame them because I have seen behind the curtain and I understand the reason they do business they way they do.  However, they are a necessary evil.  In order for Agents to protect themselves, they need understand the leads vendor business model, and know how to ask the right questions.  This article will reveal what's going on behind the magic curtain of the leads vendor business model and an Agent will walk away with the right information to make the right choices when dealing with leads vendors.